For the holiday season, world’s largest producer of spirits, Diageo, worked with Futurebrand to create the premium Johnnie Walker Store for the Brazilian market. A sales success in 2012, the stores were re-installed in the following year. I was part of the product design team from ideation to production.

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DISCOVER
THE EXTRAORDINARY

The Johnnie Walker Store was based on the idea of a cozy lounge where customers could discover and learn more about Johnnie Walker’s premium labels and exclusive blends. Conceived as a standalone mobile island, the open character of the store welcomes in customers. The comfortable atmosphere entices them to stay a little longer.

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EXPLORE OUR WHISKY

Identical stores were installed in the principal malls of four major cities in Brazil: Sao Paulo, Rio de Janeiro, Recife and Belo Horizonte. Our team oversaw the production and installation of the stores.

SHELVED IDEAS

We created several completely different initial concepts for the store: one designed as a museum exhibit, one based on the idea of totems around a central island, and one referencing the layout of a bar.

My Role:
From ideation to production, I worked on design concepting, design refinement, CAD, 3D renderings, technical drawings and overseeing of production.

Futurebrand - Agency
Karine Uehara - Art Director
Josei Nagayassu - Lead Designer

Julio Radesca - Product Designer
Gabriel Fernandes - Visual Designer
Silvia Kanayama - Producer

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