For the holiday season, world’s largest producer of spirits, Diageo, worked with Futurebrand to create the premium Johnnie Walker Store for the Brazilian market. A sales success in 2012, the stores were re-installed in the following year. I was part of the product design team from ideation to production.



The Johnnie Walker Store was based on the idea of a cozy lounge where customers could discover and learn more about Johnnie Walker’s premium labels and exclusive blends. Conceived as a standalone mobile island, the open character of the store welcomes in customers. The comfortable atmosphere entices them to stay a little longer.



Identical stores were installed in the principal malls of four major cities in Brazil: Sao Paulo, Rio de Janeiro, Recife and Belo Horizonte. Our team oversaw the production and installation of the stores.


We created several completely different initial concepts for the store: one designed as a museum exhibit, one based on the idea of totems around a central island, and one referencing the layout of a bar.

My Role:
From ideation to production, I worked on design concepting, design refinement, CAD, 3D renderings, technical drawings and overseeing of production.

Futurebrand - Agency
Karine Uehara - Art Director
Josei Nagayassu - Lead Designer

Julio Radesca - Product Designer
Gabriel Fernandes - Visual Designer
Silvia Kanayama - Producer

[unex_ce_button id="content_gfaj53xe1" button_text_color="#c1c1c1" button_font="regular_italic" button_font_size="72px" button_width="full_width" button_alignment="center" button_text_spacing="-0.1px" button_bg_color="#ffffff" button_padding="150px 0px 150px 0px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="-0.1px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="" button_link_type="url" button_link_target="_self" has_container="" in_column=""]Next[/ce_button]